Let’s take a little trip down marketing memory lane, even in places like Saudi Arabia’s marketing agencies, and see how the approval journey used to be…
Back in the day, the process relied on actual paper 📝
Yes, physical proofs of ads, brochures, or even a single line of copy would go on a field trip!
It would start with the creative team, move to the legal department, pass through sales, and finally reach the big boss, each stop requiring a signature, and there was always the chance of a whole new round of revisions ✍🏼
This journey could take days, sometimes weeks. Documents would get lost, delays were common, and the famous response was always, “It’s on someone’s desk” 🤷🏻
So, the next time you see a campaign launch at lightning speed, whether it’s a global brand or a Saudi Arabian marketing agency, remember that times have changed… and speed is the hallmark of this era 🎢