FRWD Blog
Thinking forward.
Perspectives on our evolution, our work and what comes next.
June 12, 2025
Ever Wondered Where Ketchup Got Its Name? 🍅
Did you know that our beloved ketchup has its roots in ancient China? The Amoy dialect, specifically “koe-chiap” or “ke-tsiap,” which referred to a brine made…
Read article ↗June 7, 2025
Ray-Ban Meta glasses: Are These the Coolest Shades Ever? 😎
Ever seen a tech product and immediately thought, “I need that”? That’s the vibe Ray-Ban Meta is serving, a perfect blend of iconic style and cutting-edge tech 🔮…
Read article ↗June 5, 2025
The Fear of “Bad Ideas”: Embracing Failure as a Catalyst for Creativity 🔑
Let’s face it: working in the creative field often feels like walking a tightrope. The fear of sharing a “bad idea” and facing the awkward silence…
Read article ↗June 1, 2025
Real Life Streamers Are the New MVP!
Forget traditional celebrities; the advertising world has entered the era of Real Life Streamers (IRL)! These streamers showcase their everyday lives, the mundane, the funny, and…
Read article ↗May 23, 2025
Ever seen a beautifully crafted ad and wondered,”How long did that take?” 🤔
Let’s take a little trip down marketing memory lane, even in places like Saudi Arabia’s marketing agencies, and see how the approval journey used to be…Back…
Read article ↗April 15, 2025
Have you ever wondered how to harness the power of AI without losing your unique voice?
As we embrace the wonders of AI, it’s crucial to remember the value of the human touch in our work. While AI-generated content offers incredible convenience,…
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April 2, 2025
What’s the origin of the word “Advertising”?
Derived from the Latin word “advertere”, meaning “to turn towards something” 🤔✨ Originally, it simply meant drawing attention to something. Over time, the concept evolved, but…
Read article ↗April 2, 2025
memes : When did memes become a marketing art
Memes When did memes become a marketing art 🎭The days of dull ads are behind us. A new wave of ads is here, and it’s anything…
Read article ↗April 2, 2025
Did you know that tech fatigue is an ongoing issue many of us face, often without even realizing it?
In today’s fast-paced corporate world, employees are bombarded with constant notifications, virtual meetings, and endless emails, leaving us feeling perpetually on edge. This fatigue doesn’t just…
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